Deepak Fertilisers’ arm partners with e-commerce platform for home delivery of fertilisers Smartchem Technologies Ltd., a 100% subsidiary of Deepak Fertilisers and Petrochemicals Corporation Ltd. (DFPCL), has announced a partnership with AgroStar, an agri-input e-commerce platform, for doorstep delivery of fertilisers to farmers. “Since digitalisation is rapidly changing the way services and products are delivered to the consumers, this partnership will enable last-mile delivery of value-added, differentiated fertilisers directly to farmers’ doorsteps. Home delivery of fertilisers can currently be availed by farmers in Maharashtra & Madhya Pradesh, with plans to extend the scope to other geograThe COVID-19 pandemic and low mobile data cost has accelerated the adoption of e-commerce platforms even in rural regions, and this trend is swiftly catching up in the agricultural space and the farmers now have access to diverse choices beyond the traditional services.” Mr. Shardul Sheth, CEO and Co-Founder of AgroStar, said, “Getting access to good quality nutrients and knowing what to use when and how much is critical for farmers to increase their yield and improve the quality of their output. We are excited to collaborate with Smartchem Technologies to enable broader and deeper penetration of their products across multiple states that we operate in.” phies in the future,” a company release informed. Commenting on the development, Mr. Mahesh Girdhar, President, Crop Nutrition Business, DFPCL, said, “The new normal is all about focusing on obstacles and carving a way through them.
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